Virtually Free Marketing
Harnessing the Power of the Web for your Small Business| By: | Philip R. Holden |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9781408100721 |
| eText ISBN: | 9781408105504 |
| Edition: | 1 |
| Copyright: | 2009 |
| Format: | Reflowable |
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Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.
Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.