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Cover image for book The Behavioral Foundations of Strategic Management

The Behavioral Foundations of Strategic Management

By:Philip Bromiley
Publisher:Wiley Professional Development (P&T)
Print ISBN:9781405124713
eText ISBN:9781405142502
Edition:1
Copyright:2005
Format:Page Fidelity

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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.

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