Black Business Secrets
500 Tips, Strategies, and Resources for the African American Entrepreneur| By: | Dante Lee |
| Publisher: | Random House Publishing Services |
| Print ISBN: | 9781401929541 |
| eText ISBN: | 9781401929558 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Reflowable |
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"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.