The Routledge Handbook of Positive Communication
Contributions of an Emerging Community of Research on Communication for Happiness and Social Change| By: | José Antonio Muñiz-Velázquez |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780367659684 |
| eText ISBN: | 9781351801591 |
| Edition: | 1 |
| Copyright: | 2019 |
| Format: | Reflowable |
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The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.