Public Relations in Japan
Evolution of Communication Management in a Culture of Lifetime Employment| By: | Tomoki Kunieda |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780367665371 |
| eText ISBN: | 9781351797740 |
| Edition: | 1 |
| Copyright: | 2019 |
| Format: | Reflowable |
Lifetime - $75.59
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.