Communicating Science and Technology Through Online Video
Researching a New Media Phenomenon| By: | Bienvenido León |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780367607166 |
| eText ISBN: | 9781351054560 |
| Edition: | 1 |
| Copyright: | 2018 |
| Format: | Reflowable |
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Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.