Microeconomic Principles: A Business Perspective
| By: | Stephen Rubb; Scott Sumner |
| Publisher: | Macmillan Higher Education |
| Print ISBN: | 9781464182501 |
| eText ISBN: | 9781319106928 |
| Edition: | 0 |
| Copyright: | 2019 |
| Format: | Reflowable |
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Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today's globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It's accompanied by a robust media component, SaplingPlus, which combines Sapling's acclaimed online homework with a complete e-book and all interactive features for the text.