Managing Networks in International Business
| By: | M. Forsgren; J. Johanson |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9782881245053 |
| eText ISBN: | 9781317762461 |
| Edition: | 1 |
| Copyright: | 1992 |
| Format: | Reflowable |
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The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.