Marketing in Developing Countries (RLE Marketing)
| By: | G.S. Kindra |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138995642 |
| eText ISBN: | 9781317646693 |
| Edition: | 1 |
| Copyright: | 1984 |
| Format: | Reflowable |
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Table of Contents
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.