Managing Marketing Information (RLE Marketing)
| By: | Nigel Piercy; Martin Evans |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138980310 |
| eText ISBN: | 9781317645344 |
| Edition: | 1 |
| Copyright: | 1983 |
| Format: | Reflowable |
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Table of Contents
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.