Marketing (RLE Marketing)
The Management Way| By: | Arnold K. Weinstein |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138794054 |
| eText ISBN: | 9781317638049 |
| Edition: | 1 |
| Copyright: | 1968 |
| Format: | Reflowable |
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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.