Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics| By: | Barrie Gunter; Adrian Furnham |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138832466 |
| eText ISBN: | 9781317565840 |
| Edition: | 1 |
| Copyright: | 1992 |
| Format: | Reflowable |
Lifetime - $85.19
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.