On Aesthetic and Cultural Issues in Pragmatic Translation
Based on the Translation of Brand Names and Brand Slogans| By: | Xiuwen Feng |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780367516598 |
| eText ISBN: | 9781317528548 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.