Advertising Campaign Design
Just the Essentials| By: | Robyn Blakeman |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780765625526 |
| eText ISBN: | 9781317477679 |
| Edition: | 1 |
| Copyright: | 2011 |
| Format: | Reflowable |
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.