Head's Broadcasting in America
A Survey of Electronic Media| By: | Michael McGregor |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138408302 |
| eText ISBN: | 9781317347927 |
| Edition: | 10 |
| Copyright: | 2010 |
| Format: | Reflowable |
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This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.