Introduction to Rhetorical Communication
| By: | James C Mccroskey |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138465459 |
| eText ISBN: | 9781317347170 |
| Edition: | 9 |
| Copyright: | 2005 |
| Format: | Reflowable |
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An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.