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Cover image for book Demographics

Demographics

A Guide to Methods and Data Sources for Media, Business, and Government
By:Steven H. Murdock; Chris Kelley; Jeffrey L. Jordan; Beverly Pecotte; Alvin Luedke
Publisher:Taylor & Francis
Print ISBN:9781594511776
eText ISBN:9781317261353
Edition:1
Copyright:2006
Format:Reflowable

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Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions, and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.

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