The Magic of Fashion
Ritual, Commodity, Glamour| By: | Brian Moeran |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780367356316 |
| eText ISBN: | 9781315417950 |
| Edition: | 1 |
| Copyright: | 2016 |
| Format: | Reflowable |
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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.