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Cover image for book MindTap Marketing for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th Edition, [Instant Access], 1 term (6 months)

MindTap Marketing for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th Edition, [Instant Access], 1 term (6 months)

By:K. Douglas Hoffman; John E.G. Bateson
Publisher:Cengage Learning US
Print ISBN:9781305644755
eText ISBN:9781305644762
Edition:5
Format:Online Resource

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