Advertising Campaign Strategy: A Guide to Marketing Communication Plans
| By: | Donald Parente; Kirsten Strausbaugh-Hutchinson |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9781133434801 |
| eText ISBN: | 9781305445123 |
| Edition: | 5 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
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