Principles of Marketing, European Edition
| By: | Phil T. Kotler; Nigel Piercy; Gary Armstrong; Lloyd C. Harris; Hongwei He |
| Publisher: | Pearson International Content |
| Print ISBN: | 9781292269566 |
| eText ISBN: | 9781292269610 |
| Edition: | 8 |
| Format: | Reflowable |
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