Burk Wood: Essential Guide to Marketing Planning
| By: | Marian Burk Wood |
| Publisher: | Pearson International Content |
| Print ISBN: | 9781292117522 |
| eText ISBN: | 9781292117546 |
| Edition: | 4 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
Lifetime - $71.99
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.