The FT Guide to the Gurus: Strategy - The Top 20 Strategic Thinkers and What They Can Do For You
Includes Clayton Christensen, Jim Collins, Kim & Mauborgne, Michael Porter and many more| By: | Vaughan Evans |
| Publisher: | Pearson International Content |
| Print ISBN: | 9781292009292 |
| eText ISBN: | 9781292009292 |
| Edition: | 1 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Clayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.
Quick, fun, self-contained… This is the perfect way to get a solid grounding into management literature without the backache.
The FT Guide to the Gurus: Strategy is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:
- Goals and Objectives
- Business Strategy
- Corporate Strategy
- Innovation
Learn more about their big ideas and find out how they can change the way you do business today.