MindTap Marketing for Pride/Ferrell's Marketing 2016, 18th Edition, [Instant Access], 1 term (6 months)
| By: | William M. Pride; O. C. Ferrell |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9781285869414 |
| eText ISBN: | 9781285869407 |
| Edition: | 18 |
| Format: | Online Resource |
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