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Cover image for book MindTap Marketing for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition, [Instant Access], 1 term (6 months)

MindTap Marketing for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition, [Instant Access], 1 term (6 months)

By:Thomas O'Guinn; Chris Allen; Richard J. Semenik; Angeline Close Scheinbaum
Publisher:Cengage Learning US
Print ISBN:9781285778426
eText ISBN:9781285778419
Edition:7
Format:Online Resource

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