MindTap Marketing for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition, [Instant Access], 1 term (6 months)
| By: | Thomas O'Guinn; Chris Allen; Richard J. Semenik; Angeline Close Scheinbaum |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9781285778426 |
| eText ISBN: | 9781285778419 |
| Edition: | 7 |
| Format: | Online Resource |
Expires on Nov 2, 2026
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MindTap for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition provides you with the tools you need to better manage your limited time – you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps – from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. MindTap follows a path to obtain these results and other key course goals through various learning activities: Interactive chapter readings with embedded videos introduce concepts and provide context and depth. Assignment activities provide an opportunity for students to apply concepts and demonstrate understanding. Chapter quizzes give students the opportunity to check their comprehension of course material.
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