MindTap Marketing for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition, [Instant Access], 1 term (6 months)
| By: | Thomas O'Guinn; Chris Allen; Richard J. Semenik; Angeline Close Scheinbaum |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9781285778426 |
| eText ISBN: | 9781285778419 |
| Edition: | 7 |
| Format: | Online Resource |
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