The Art of Floral Design
| By: | Norah T. Hunter |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9781285687575 |
| eText ISBN: | 9781285677781 |
| Edition: | 3 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint slides, interactive classroom activities, and a full-color image library.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.