Health Care Market Strategy
From Planning to Action| By: | Steven G. Hillestad; Eric N. Berkowitz |
| Publisher: | Jones & Bartlett Learning |
| Print ISBN: | 9781284150407 |
| eText ISBN: | 9781284174748 |
| Edition: | 5 |
| Copyright: | 2020 |
| Format: | Reflowable |
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Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.