Essentials of Health Care Marketing, Fourth Edition
| By: | Eric N. Berkowitz |
| Publisher: | Jones & Bartlett Learning |
| Print ISBN: | 9781284094312 |
| eText ISBN: | 9781284124200 |
| Edition: | 4 |
| Copyright: | 2017 |
| Format: | Reflowable |
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New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.