Health Industry Communication
New Media, New Methods, New Message| By: | Nancy J. Hicks; Christina M. Nicols |
| Publisher: | Jones & Bartlett Learning |
| Print ISBN: | 9781284077759 |
| eText ISBN: | 9781284120974 |
| Edition: | 2 |
| Copyright: | 2017 |
| Format: | Reflowable |
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Table of Contents
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.