Book alone: Marketing Public Health
Strategies to Promote Social Change| By: | Elissa A. Resnick; Michael Siegel |
| Publisher: | Jones & Bartlett Learning |
| Print ISBN: | 9781449645236 |
| eText ISBN: | 9781284023329 |
| Edition: | 3 |
| Copyright: | 2013 |
| Format: | Reflowable |
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Table of Contents
Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition