ABC's of Relationship Selling through Service: 2025 Release

As selling continues to grow as a profession, the importance of professional sales education continues to increase in its acceptance and expansion within academia. This Release of ABC's is specifically focused on the core principles of professional selling providing a step-by-step selling processthat is universal in nature. This release streamlines the structure and contents to focus on contemporary professional selling, with an emphasis on current practices, and sharpensthe focus on the business-to-business realm along withbusiness-to-consumer context. Apart from integrating a morecontemporary, professional-selling-based approach, thisRelease aims to prepare the student for sales technology utilization.Boost engagement and hands-on learning of concepts androle-plays through the integrated technology of McGraw Hill's Connect. Connect features Video Capture powered byGoReact for presentation role-play practice, application-basedactivities for critical thinking development, and adaptive learning reinforcing core concepts among several others!