Marketing Strategy and Management
| By: | Michael J. Baker |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9781137025821 |
| eText ISBN: | 9781137342133 |
| Edition: | 5 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.