Marketing in Context
Setting the Scene| By: | Chris Hackley |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137297105 |
| eText ISBN: | 9781137297112 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
Lifetime - $53.99
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.