Managing Corporate Communication
A Cross-Cultural Approach| By: | Rossella Gambetti; Stephen Quigley |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780230348028 |
| eText ISBN: | 9781137292575 |
| Edition: | 1 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
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Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.