Sales Management
A multinational perspective| By: | Paolo Guenzi; Susi Geiger |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780230245952 |
| eText ISBN: | 9781137285744 |
| Edition: | 1 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.