Services Marketing
Text and Cases| By: | Steve Baron; Kim Harris; Toni Hilton |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780230520936 |
| eText ISBN: | 9781137163967 |
| Edition: | 3 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Table of Contents
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.