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Cover image for book Business and Management Research

Business and Management Research

Paradigms and Practices
By:Erica Hallebone; Jan Priest
Publisher:Bloomsbury UK
Print ISBN:9781403997166
eText ISBN:9781137110787
Edition:1
Copyright:2009
Format:Page Fidelity

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Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.

Key Features:
- Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project
- Case studies demonstrate the concepts and methodologies of research
- Strong focus on methodology, a central aspect of successful research design

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