Persuading People
An Introduction to Rhetoric| By: | Robert Cockcroft; Susan Cockcroft; Craig Hamilton; Laura Hidalgo Downing |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9781137003676 |
| eText ISBN: | 9781137055279 |
| Edition: | 3 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.
Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises