Key Concepts in Public Relations
| By: | Sandra Cain |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780230203297 |
| eText ISBN: | 9781137021748 |
| Edition: | 1 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Table of Contents
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.