Consumer Behaviour
Perspectives, Findings and Explanations| By: | John O'Shaughnessy |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9781137003768 |
| eText ISBN: | 9781137003775 |
| Edition: | 1 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.