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Cover image for book Predicting and Changing Behavior

Predicting and Changing Behavior

The Reasoned Action Approach
By:Martin Fishbein; Icek Ajzen
Publisher:Taylor & Francis
Print ISBN:9781138995215
eText ISBN:9781136874727
Edition:1
Copyright:2010
Format:Reflowable

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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

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