Current Issues in Political Marketing
| By: | Jennifer Lees-Marshment; Walter W Wymer Jr |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780789024374 |
| eText ISBN: | 9781136792120 |
| Edition: | 1 |
| Copyright: | 2005 |
| Format: | Reflowable |
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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i