Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits| By: | null |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138967182 |
| eText ISBN: | 9781136791918 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Reflowable |
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Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi