Global Alliances in Tourism and Hospitality Management
| By: | Dimitrios Buhalis; John Crotts |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780789007834 |
| eText ISBN: | 9781136782671 |
| Edition: | 1 |
| Copyright: | 2000 |
| Format: | Reflowable |
Lifetime - $87.59
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben