Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics| By: | Mary-Lou Galician |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780789025357 |
| eText ISBN: | 9781136781278 |
| Edition: | 1 |
| Copyright: | 2004 |
| Format: | Reflowable |
Lifetime - $93.59
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg