Market Opportunity Analysis
Text and Cases| By: | Robert E Stevens |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780789024183 |
| eText ISBN: | 9781136772528 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Reflowable |
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The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market