Market Segmentation Success
Making It Happen!| By: | Sally Dibb; Lyndon Simkin |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780789029188 |
| eText ISBN: | 9781136772450 |
| Edition: | 1 |
| Copyright: | 2008 |
| Format: | Reflowable |
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Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select