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Cover image for book Mass Media Effects Research

Mass Media Effects Research

Advances Through Meta-Analysis
By:Raymond W. Preiss Barbara Mae Gayle Nancy Burrell Mike Allen Jennings Bryant
Publisher:Taylor & Francis
Print ISBN:9780805849998
eText ISBN:9781136772245
Edition:1
Copyright:2007
Format:Reflowable

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This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science re

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