The Growth Strategies of Hotel Chains
Best Business Practices by Leading Companies| By: | Kaye Sung Chon; Onofre Martorel Cunill |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9780789026644 |
| eText ISBN: | 9781136752926 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Reflowable |
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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how