Attitudes
Insights from the New Implicit Measures| By: | Richard E. Petty |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781138882904 |
| eText ISBN: | 9781136678370 |
| Edition: | 1 |
| Copyright: | 2009 |
| Format: | Reflowable |
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This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des